The University of Wisconsin–Madison Master of Science-Business: Data, Insights, and Analytics | Online
Be the one your organization turns to for leadership in analytics—earn an MS-Business: Data, Insights, and Analytics from The Wisconsin School of Business at the University of Wisconsin–Madison. Gain high-level data collection and analysis expertise, and help your organization make key decisions backed by data.
- Top 15 — UW–Madison was ranked a top public university in the U.S.¹
- 24 months — Students can earn their degree in as few as two years part time.
- No GRE or GMAT required — The admissions committee values work experience above test scores.

Discover what The University of Wisconsin–Madison offers
#8
University for volume of research²
45,000+
Influential global network of grads
Experience the Intersection of Business and Technology
The online program features a 15-course curriculum designed to enhance your data analytic skills and leadership prowess. The curriculum focuses on topics that range from programming languages and machine learning to business analytics, and equips you with the tools you need to help your organization make data-based decisions.
The online program is of the academic level and quality as the on-campus one, as the same faculty have developed the curriculum using cross-disciplinary coursework from a variety of departments.
- Engage in a fully asynchronous curriculum designed to offer the flexibility you need to balance studies with a busy career and personal life.
- Master essential data analytic tools, including Python, R, SQL, Tableau, AWS, and Snowflake.
- Learn a range of relevant topics such as machine learning, data visualization, and cloud computing.
The world-renowned Wisconsin School of Business (WSB) at the University of Wisconsin—Madison, helps future-focused business leaders to build a healthier, more sustainable, and more equitable world. Founded in 1900, the school is one of the first five business schools in the nation, and has been trusted to lead for more than 100 years. It continues this tradition of excellence and innovation today with an online Master of Science- Business: Data, Insights, and Analytics available to all, regardless of their location.
1Top Public Schools. (2024). U.S. News & World Report. Retrieved August 14, 2024
2Rankings by Total R&D Expenditures. (2024). National Science Foundation. Retrieved August 14, 2024.