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What if there was a way to turn episodic transactions with customers into long-term, continuous relationships and simultaneously drive dramatic business growth? Experts Nicolaj Siggelkow and Christian Terwiesch show how connected strategies can reveal new sources of competitive advantage.
University: Wharton University
Price: $3,599
Length: 6 Weeks
Effort: 3-5 Hours Per Week
Language: English
Pricing:
$3,599
Length:
6 Weeks
Effort:
3-5 Hours Per Week
Language:
English
With the emergence of technologies that further our connections and touchpoints with our customers, there is an elevated opportunity for maximizing impact for customers, and in turn directly impacting business growth for your organization. The technology is there, but few still have the tools and strategies to maximize the potential of this connectivity with customers. Without these tools today, companies risk being left behind by their competitors and losing customers who increasingly expect companies to understand who they are and what they need across their digital identities.
Building upon their best-selling book, "Connected Strategy: Building Continuous Customer Relationships for Competitive Advantage" (named one of the Best Books of 2020 by Bloomberg), strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, they identify the four pathways–respond-to-desire, curated offering, coach behavior, and automatic execution—for turning episodic interactions into continuous relationships. They show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.
Gain a valuable toolkit for overhauling and improving your omnichannel customer engagement efforts to create continuous customer relationships and further your organization’s competitive advantage
Leverage in-depth case studies of companies in your industry to apply your skills and learn from other companies that have succeeded in maximizing connections and engagement with customers (those industries covered include healthcare, financial services, mobility, retail, entertainment, nonprofit, and education)
Develop an actionable connected strategy plan for your organization, with direct feedback and coaching from the instructors and industry thought leaders
Create a Connected Strategy for your Organization
Create a Connected Strategy for your Organization
Create a Connected Strategy for your Organization
Create a Connected Strategy for your Organization
Create a Connected Strategy for your Organization
Create a Connected Strategy for your Organization
David M. Knott Professor of Management at The Wharton School of the University of Pennsylvania
Nicolaj Siggelkow is the David M. Knott Professor of Management at the Wharton School, University of Pennsylvania. He is a Co-Director of the Mack Institute for Innovation Management and the former Department Chair of Wharton’s Management Department. He is the coauthor of CONNECTED STRATEGIES: Building Continuous Customer Relationships for Competitive Advantage. Professor Siggelkow studied Economics at Stanford University and received a Ph.D. in Business Economics from Harvard University. Having spearheaded groundbreaking research on strategy, Professor Siggelkow has been named a Fellow of the Strategic Management Society, the world’s leading association of strategy researchers. He has been the recipient of more than 30 MBA and Undergraduate Excellence in Teaching Awards, including Wharton’s and Penn’s highest honors of its kind. Professor Siggelkow is the Academic Director of several executive education programs at Wharton and has been involved in many custom programs for organizations, teaching strategy and managerial decision making. He has run strategy workshops for Fortune 500 organizations and small firms alike, helping develop and analyze their strategies.
Andrew M. Heller Professor at The Wharton School of the University of Pennsylvania
Christian Terwiesch is the Andrew M. Heller Professor at the Wharton School of the University of Pennsylvania. He is a Professor in and the chair of Wharton’s Operations, Information, and Decisions department, co-director of Penn’s Mack Institute for Innovation Management, and also holds a faculty appointment In Penn’s Perelman School of Medicine. His research on Operations Management and on Innovation Management appears in many of the leading academic journals ranging from Management Science to The New England Journal of Medicine. He is an award winning teacher with extensive experience in MBA teaching and executive education.
Professor Terwiesch is the co-author of Matching Supply with Demand, a widely used text-book in Operations Management that is now in its third edition. Based on this book, Professor Terwiesch has launched the first Massive Open Online Course (MOOC) in business on Coursera. By now, well over half a million students enrolled in the course.
His first management book, Innovation Tournaments, was published by Harvard Business School Press. The novel, process-based approach to innovation outlined in the book was featured by BusinessWeek, the Financial Times, and the Sloan Management Review and has led to innovation tournaments in organizations around the world. His latest book, Connected Strategies, combines his expertise in the fields of operations, innovation, and strategy to help companies take advantage of digital technology leading to new business models. The book has been featured as the cover story of the Harvard Business Review and has been shortlisted for the prestigious Thinkers 50 award (the “Oscar of Management”) and has been featured by Bloomberg / BusinessWeek as one of the best books in 2020.
Professor Terwiesch has researched with and consulted for various organizations. From small start-ups to Fortune 500 companies, he has helped companies become more innovative, often by implementing innovation tournament events and by helping to restructure their innovation portfolio. He holds a doctoral degree from INSEAD and a Diploma from the University of Mannheim.
In this cohort-based experience, through group projects and business-oriented application activities, executives will be able to:
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