University: Columbia University
Length: 6 Weeks
Effort: 3-5 Hours Per Week
3-5 Hours Per Week
In today’s rapidly evolving and ever-changing world, it is critical now more than ever for businesses to continue to develop and innovate as quickly and efficiently as possible. Through this course, organizational leaders and executives will master the concepts, tools, and application opportunities needed to dramatically enhance the effectiveness of their efforts to create new businesses from within their firms.
Faculty Director, Columbia Business School Executive Education
Rita McGrath is a world-renowned thought leader and expert on strategy, innovation, and growth. Her work and ideas help CEO's and senior executives succeed in rapidly changing and volatile environments, and she is valued for her rare ability to connect research to business problems. Recognized as one of the top 10 management thinkers by global management award Thinkers50 and winning the award for outstanding achievement in the strategy category, McGrath speaks regularly at corporate events, such as the Microsoft CEO Summit and the World Economic Forum meeting in Davos. She appears regularly on television and radio and is often cited in the press, including The Wall Street Journal, The New York Times, Financial Times, and Businessweek and has published several articles in the Harvard Business Review. McGrath is the co-author of three books in addition to her latest book, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business (Harvard Business Review Press).
She is also recognized as one of a small group of experts who have built today’s best-in-class innovation practices, and her tools for making innovation a managed proficiency was integral to the foundation of the “lean startup” movement. In 2009, she was elected as a Fellow of the Strategic Management Society in recognition of her impact on the field. She has also been elected as a Fellow of the International Academy of Management and has received the “Theory to Practice” award at the Vienna Strategy Forum.
IDEATION: How to find great ideas
INCUBATION: How to develop those ideas into a business
ACCELERATION: How to launch this new business so that it can merge successfully with the corporate parent
While it is helpful to have an existing entrepreneurial idea you’d like to launch within your organization, you can also use the course to better understand generally what large firms need to successfully grow new ventures from within. Past participants have also successfully used mock entrepreneurial ideas to apply to and practice with course content.
Participants come from a variety of geographic backgrounds, industries, and job functions. The course features relevant content for executives, professionals, individuals who play a role in an innovation effort, and participants who might not be part of an organizational innovation team but would still like to gain the skills and capabilities taught in this program.
The course includes videos featuring Rita McGrath and her industry-tested knowledge to create entrepreneurial opportunities within organizations, case studies that reflect real world applications of the concepts introduced, and activities designed to allow you to achieve concrete, immediately applicable outcomes.