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Executive Education Course in Corporate Entrepreneurship: Accelerating Organizational Innovation

Providing executives strategies and tools for driving growth within organizations through internal innovation.

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Executive Education Course in Corporate Entrepreneurship: Accelerating Organizational Innovation

Providing executives strategies and tools for driving growth within organizations through internal innovation.

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Purchase Course

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About This Course:

  • University: Columbia University

  • Price: $2,499

  • Length: 6 Weeks

  • Effort: 3-5 Hours Per Week

  • Language: English

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Pricing:
$2,499

Length:
6 Weeks

Effort:
3-5 Hours Per Week

Language:
English

Course Overview:

In today’s rapidly evolving and ever-changing world, it is critical now more than ever for businesses to continue to develop and innovate as quickly and efficiently as possible. Through this course, organizational leaders and executives will master the concepts, tools, and application opportunities needed to dramatically enhance the effectiveness of their efforts to create new businesses from within their firms.

A Different Approach:

  • Learn from industry-leading experts in corporate innovation and organizational entrepreneurship to develop your own business plan for your company
  • Engage in weekly discussions with course instructors and your cohort to continue to rapidly build your capacity for innovative change directly within your organization
  • Receive personalized feedback each week as you build on the week’s lessons to create your business action plan
  • Acquire an actionable innovation toolkit to accelerate and successfully launch your new product or business line.
  • Interact with your course team and fellow participants during a Live Midpoint Webinar that allows you to ask questions, review program content, and learn what you can do to further your entrepreneurial and innovation skills


Course Curriculum

  • Week 1: Innovation: The End of Competitive Advantage and Filling Your Innovation Pipeline
  • Week 2: Ideation: Finding and Evaluating High Potential Options
  • Week 3: Building from Ideas to Opportunity Portfolios
  • Week 4: Incubation: Discovery Driven Planning
  • Week 5: Organizational Politics and the "F" word
  • Week 6: Acceleration: Rough Financials and Investment Readiness

Meet Your Instructors:

Rita McGrath

Rita McGrath

Faculty Director, Columbia Business School Executive Education

Rita McGrath is a world-renowned thought leader and expert on strategy, innovation, and growth. Her work and ideas help CEO's and senior executives succeed in rapidly changing and volatile environments, and she is valued for her rare ability to connect research to business problems. Recognized as one of the top 10 management thinkers by global management award Thinkers50 and winning the award for outstanding achievement in the strategy category, McGrath speaks regularly at corporate events, such as the Microsoft CEO Summit and the World Economic Forum meeting in Davos. She appears regularly on television and radio and is often cited in the press, including The Wall Street Journal, The New York Times, Financial Times, and Businessweek and has published several articles in the Harvard Business Review. McGrath is the co-author of three books in addition to her latest book, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business (Harvard Business Review Press).

She is also recognized as one of a small group of experts who have built today’s best-in-class innovation practices, and her tools for making innovation a managed proficiency was integral to the foundation of the “lean startup” movement. In 2009, she was elected as a Fellow of the Strategic Management Society in recognition of her impact on the field. She has also been elected as a Fellow of the International Academy of Management and has received the “Theory to Practice” award at the Vienna Strategy Forum.

Corporate Entrepreneurship features three sections covering these central challenges:

IDEATION: How to find great ideas

  • Master tools to enrich and deepen your inventory of potential ideas
  • Understand how to challenge existing orthodoxies around entrepreneurship within your organization and brand
  • Determine whether or not your idea is ready for further investment

INCUBATION: How to develop those ideas into a business

  • Gain an in-depth understanding of how to initiate the process of corporate entrepreneurship
  • Learn how to fail in a smart, intelligent way to get to better outcomes faster
  • Be ready to launch your new product or venture

ACCELERATION: How to launch this new business so that it can merge successfully with the corporate parent

  • Develop a strong skill set for scaling entrepreneurship within the organization
  • Understand how to develop the right team for your internal venture project
  • Know how to overcome the pitfalls that so often get in the way of established organizations executing new projects

Frequently Asked Questions:

Is an entrepreneurial venture idea required to participate in the course?

While it is helpful to have an existing entrepreneurial idea you’d like to launch within your organization, you can also use the course to better understand generally what large firms need to successfully grow new ventures from within. Past participants have also successfully used mock entrepreneurial ideas to apply to and practice with course content.

What is the typical participant background for the course?

Participants come from a variety of geographic backgrounds, industries, and job functions. The course features relevant content for executives, professionals, individuals who play a role in an innovation effort, and participants who might not be part of an organizational innovation team but would still like to gain the skills and capabilities taught in this program.

What type of content is featured in the course?

The course includes videos featuring Rita McGrath and her industry-tested knowledge to create entrepreneurial opportunities within organizations, case studies that reflect real world applications of the concepts introduced, and activities designed to allow you to achieve concrete, immediately applicable outcomes.

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Earn an Executive Education Certificate from Columbia University Business School

Executive leaders who successfully complete this course will receive an official certificate, co-branded from Columbia Business School and edX. This achievement can easily be shared and showcased through integrations across LinkedIn and social networks.

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Who's this Program For?

Corporate Entrepreneurship is suitable for participants at a mid to senior level in their organization, from those who are just starting as a manager of a team or project to more accomplished leaders.

It is particularly useful for organizations in industries where organic growth may have slowed and innovation is needed to identify new ventures from within.

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