About this Course:
Columbia Business School, Executive Education
3-5 Hours Per Week
In today’s rapidly evolving and ever-changing world, it is critical now more than ever for businesses to continue to develop and innovate as quickly and efficiently as possible. Through this course, organizational leaders and executives will master the concepts, tools, and application opportunities needed to dramatically enhance the effectiveness of their efforts to create new businesses from within their firms.
Corporate Entrepreneurship is suitable for participants at a mid to senior level in their organization, from those who are just starting as a manager of a team or project to more accomplished leaders.
It is particularly useful for organizations in industries where organic growth may have slowed and innovation is needed to identify new ventures from within.
By the end of module one, Ideation, you will:
By the end of module two, Incubation, you will:
By the end of module three, Acceleration, you will:
Innovation: The End of Competitive Advantage and Filling Your Innovation Pipeline
Ideation: Finding and Evaluating High Potential Options
Building from Ideas to Opportunity Portfolios
Incubation: Discovery Driven Planning
Organizational Politics and the "F" word
Acceleration: Rough Financials and Investment Readiness
While it is helpful to have an existing entrepreneurial idea you’d like to launch within your organization, you can also use the course to better understand generally what large firms need to successfully grow new ventures from within. Past participants have also successfully used mock entrepreneurial ideas to apply to and practice with course content.
Participants come from a variety of geographic backgrounds, industries, and job functions. The course features relevant content for executives, professionals, individuals who play a role in an innovation effort, and participants who might not be part of an organizational innovation team but would still like to gain the skills and capabilities taught in this program.
The course includes videos featuring Rita McGrath and her industry-tested knowledge to create entrepreneurial opportunities within organizations, case studies that reflect real world applications of the concepts introduced, and activities designed to allow you to achieve concrete, immediately applicable outcomes.