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Corporate Entrepreneurship

Providing executives strategies and tools for driving growth within organizations through internal innovation.

Course Begins on July 1st, 2020

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Course Introduction

In today’s rapidly evolving and ever-changing world, it is critical now more than ever for businesses to continue to develop and innovate as quickly and efficiently as possible. Through this course, organizational leaders and executives will master the concepts, tools, and application opportunities needed to dramatically enhance the effectiveness of their efforts to create new businesses from within their firms.

Corporate Entrepreneurship features three sections covering these central challenges:

  • IDEATION: How to find great ideas
    Ideation focuses on rapidly finding and vetting great ideas. You’ll learn important concepts such as evaluating ways your organization can be a disruptive player and ways to challenge existing orthodoxies. This section will also provide you with insights and strategies from innovative companies who have successfully unleashed inspiration in their own organizations and how they have dealt with risk.
  • INCUBATION: How to develop those ideas into a business
    Incubation equips you with the tools for nurturing your corporate entrepreneurship, creating a learning plan, and initiating the prototyping phase. You will learn how Design Thinking can help you solve complex problems, receive best practices for A/B testing, and create an action plan for in-market experiences with your prototype. You'll walk away with valuable insights into failing intelligently and prepared for a successful venture launch back at the office.
  • ACCELERATION: How to launch this new business so that it can merge successfully with the corporate parent
    Acceleration will provide you with a powerful tool kit for innovation proficiency. You'll start the program by identifying your entry strategy. Next, you'll learn how to make critical decisions on pricing, promotional budget, and relationships with ecosystem partners. Finally, you'll tackle the resource question, evaluate your launch team, and develop a strong set of external assets.

 

Who's This Program For?

Corporate Entrepreneurship is suitable for participants at a mid to senior level in their organization, from those who are just starting as a manager of a team or project to more accomplished leaders.

It is particularly useful for organizations in industries where organic growth may have slowed and innovation is needed to identify new ventures from within.

 

What You'll Learn

By the end of module one, Ideation, you will:

  • Master tools to enrich and deepen your inventory of potential ideas
  • Understand how to challenge existing orthodoxies around entrepreneurship within your organization and brand
  • Determine whether or not your idea is ready for further investment

By the end of module two, Incubation, you will:

  • Gain an in-depth understanding of how to initiate the process of corporate entrepreneurship
  • Learn how to fail in a smart, intelligent way to get to better outcomes faster
  • Be ready to launch your new product or venture

By the end of module three, Acceleration, you will:

  • Develop a strong skill set for scaling entrepreneurship within the organization
  • Understand how to develop the right team for your internal venture project
  • Know how to overcome the pitfalls that so often get in the way of established organizations executing new projects

Course Curriculum

Week 1

Innovation: The End of Competitive Advantage and Filling Your Innovation Pipeline

Week 2

Ideation: Finding and Evaluating High Potential Options

Week 3

Building from Ideas to Opportunity Portfolios

Week 4

Incubation: Discovery Driven Planning

Week 5

Organizational Politics and the "F" word

Week 6

Acceleration: Rough Financials and Investment Readiness

Meet Your Instructor

Ruth McGrath

Rita McGrath

Faculty Director, Columbia Business School Executive Education


Rita McGrath is a world-renowned thought leader and expert on strategy, innovation, and growth. Her work and ideas help CEO's and senior executives succeed in rapidly changing and volatile environments, and she is valued for her rare ability to connect research to business problems. Recognized as one of the top 10 management thinkers by global management award Thinkers50 and winning the award for outstanding achievement in the strategy category, McGrath speaks regularly at corporate events, such as the Microsoft CEO Summit and the World Economic Forum meeting in Davos. She appears regularly on television and radio and is often cited in the press, including The Wall Street Journal, The New York Times, Financial Times, and Businessweek and has published several articles in the Harvard Business Review. McGrath is the co-author of three books in addition to her latest book, The End of Competitive Advantage: How to Keep Your Strategy Moving as Fast As Your Business (Harvard Business Review Press).

She is also recognized as one of a small group of experts who have built today’s best-in-class innovation practices, and her tools for making innovation a managed proficiency was integral to the foundation of the “lean startup” movement. In 2009, she was elected as a Fellow of the Strategic Management Society in recognition of her impact on the field. She has also been elected as a Fellow of the International Academy of Management and has received the “Theory to Practice” award at the Vienna Strategy Forum.

Earn a Professional Education Certificate from Columbia University

Executive leaders who successfully complete this course will receive an official certificate, co-branded from Columbia and edX.

This achievement can easily be shared and showcased through integrations across LinkedIn and social networks.

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FAQs

Is an entrepreneurial venture idea required to participate in the course?

While it is helpful to have an existing entrepreneurial idea you’d like to launch within your organization, you can also use the course to better understand generally what large firms need to successfully grow new ventures from within. Past participants have also successfully used mock entrepreneurial ideas to apply to and practice with course content.

What is the typical participant background for the course?

Participants come from a variety of geographic backgrounds, industries, and job functions. The course features relevant content for executives, professionals, individuals who play a role in an innovation effort, and participants who might not be part of an organizational innovation team but would still like to gain the skills and capabilities taught in this program.

What type of content is featured in the course?

The course includes videos featuring Rita McGrath and her industry-tested knowledge to create entrepreneurial opportunities within organizations, case studies that reflect real world applications of the concepts introduced, and activities designed to allow you to achieve concrete, immediately applicable outcomes.