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Enroll Now for Only $2,500 $999!

Limited Time Only: Save $1,501 by Enrolling Today!
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Business Analytics Fundamentals for Leaders

Master the principles and practical applications of business analytics needed for today's leaders

Limited Time Pricing:

$2,500 $999

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Course Begins on July 12th, 2020

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Get More Information on This Program


Course Introduction

Data is critical to businesses, yet it is meaningless without analytics. Analyzing data has now become a necessity for organizations to be successful, and decision makers more and more have to recognize, interpret, and summarize key data. Understanding and articulating analytics is key for leaders in almost every industry and across various levels.

This foundational business analytics course will provide you with the hands-on skills and practical knowledge needed to be able to analyze, present findings, and make meaningful conclusions about data in a business setting. Refresh your data analysis skills and master how to effectively apply them, adding strategic value to your business.

Who's This Program For?

This is a foundational course in business analytics, designed to prepare those with strategic decision-making responsibilities to effectively analyze, articulate, and apply key analytics techniques in their work and use that knowledge to make decisions.

It is also uniquely suited for those in analytics roles looking to move into leadership positions where you need to use data-informed decision making.

What You'll Gain

By the end of this course, you will be able to:

  • Describe basic data types, sampling methods, surveys, and data visualization
  • Use popular descriptive statistics and basic probability concepts
  • Create inferential statistics tools such as confidence intervals and hypothesis testing
  • Use basic Excel model building for revenue, cost, and profit
  • Apply fundamental analytics to common business decisions

Course Curriculum

Module 1: Exploring Data Analysis

Data Types, Data Visualization, Descriptive Statistics, and Basic Probability.

Module 2: Sampling and Estimation

Properties of the Normal Distribution, Survey & Sampling, Confidence Interval for Means and Proportions, and Business Application QTM01x © Babson College. All rights reserved.

Module 3: Hypothesis Testing

Hypothesis Testing Basics, Hypothesis Testing for Means, and Hypothesis Testing for Proportions.

Module 4: Linear Models

Finding the Equation of a Line, Revenue, Cost, Profit and Breakeven Models, Supply and Demand, and Piecewise Models.

Meet Your Instructor

George Recck

George Recck

Lecturer & Director of the Math Resource Center, Babson College

Mr. Recck has taught at Babson College since 1984. He currently serves as the Chair of the Business Analytics/Statistics Education special interest group for the American Statistical Association (ASA). Mr. Recck is also the founder of Total Information, Inc., a consulting firm specializing in providing information service to small businesses.

Earn a Professional Education Certificate from Babson College

Executive leaders who successfully complete this course will receive an official certificate, co-branded from Babson and edX.

This achievement can easily be shared and showcased through integrations across LinkedIn and social networks.

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Ready to Get Started?

Enroll Now